Executive Speaks just featured ZeLoop founder Eric Schaffner and the mission behind turning recycling into a more engaging, measurable, and rewarding habit. The article highlights the core problem ZeLoop tackles—too many plastic bottles still don’t enter proper recycling systems—and why Eric believes real change happens when individuals are incentivized (not just educated).
It also breaks down how ZeLoop works: a mobile-first experience that rewards positive recycling behavior, tracks impact digitally, and creates value for everyone involved—users, communities, and brands looking to connect sustainability goals with real consumer action.
Big thanks to Executive Speaks (and author Isabella Clarke) for spotlighting the ZeLoop story and the bigger movement toward circular, participation-driven sustainability.
CTA: Read the full feature here: https://executivespeaks.com/founder-stories/eric-schaffner-zeloop-recycling-platform
