At the age of 50, Eric Schaffner, a graduate of the National School of Agronomy and Food Industries (ENSAIA) in Nancy, is a confirmed expert in packaging and packing, particularly with regard to drinks, for having supported the colors of Sidel (Tetra Laval), the international leader in blow molding machines for polyethylene terephthalate (PET) bottles, all over the world.

Based in the United Arab Emirates (UAE), Eric Schaffner sees day after day that plastic bottles don't always end up in the right place to be recycled and, at the same time, is interested in the company of Alexandre Rigaud, Fabien Chung, and Tuan Pham experts in blockchain and mobile app development that develops virtual token solutions and cryptocurrencies. Having the same vision for a better world and strongly believing that everyone should act for it: why not combine the two? Thus, was born ZeLoop, with the idea of applying the codes of telephone games to the collection of packaging to enhance the sorting gesture by means of the blockchain.

After a first self-funded step, the time has come to look for investors. Called SmartBlock Beverages (SBB), the start-up that carries ZeLoop has obtained the Solar Impulse Efficient Solution label from the Solar Impulse foundation led by the Swiss Bertrand Piccard. We intend to shift the circular economy into an era as playful as it is technological. But we won’t stop at the plastic, we have developed a platform to provide make any eco-friendly solution benefit from our technology and our Eco Reward token to build a unique suite of solutions impacting our planet for a better world.