Tunis, Tunisia and Dubai, United Arab Emirates – June 6, 2024 – Nielsen Ⓡ SARL, a company specializing in the design and production of solutions and machines for the management and recovery of solid waste, and Smartblock Beverages FZ LLC, a start-up pioneer in the field of the circular economy, today announced their partnership to develop ZeLoop Aggregator Plus. This innovative solution will combine Nielsen Ⓡ ’s cutting-edge recycling equipment with ZeLoop’s digital services, allowing institutions to set up a simple and efficient system to facilitate the return of used plastic bottles to a network of recyclers.
A shared commitment to the environment
Nielsen Ⓡ , founded in 2001, has distinguished itself for its innovation in the field of solid waste management. The company has won 4 innovation awards, developed and registered 4 patents, and marketed its products in 27 countries. SmartBlock, created in 2019, has developed unique expertise in encouraging consumers to adopt pro-environmental behaviors. Its ZeLoop(™) rewards platform rewards users for collecting used plastic bottles, helping to reduce litter pollution.
ZeLoop Aggregator Plus: a complete solution for the circular economy
ZeLoop Aggregator Plus will allow institutions to set up a simple and effective system to collect and recycle used plastic bottles. The solution integrates Nielsen Ⓡ recycling equipment, recognized for its performance and reliability, with ZeLoop digital services, such as the ZeLoop (™) mobile application and the reward engine based on blockchain technology.
A strategic partnership for global reach
This partnership will allow both companies to strengthen their foothold in Africa, where Nielsen Ⓡ already operates in more than 27 countries. The ZeLoop Aggregator Plus solution will also be deployed in other regions of the world, contributing to the adoption of more sustainable practices in the management of plastic waste.
“We are excited to partner with SmartBlock to develop ZeLoop Aggregator Plus,” said Mokhtar Zannad, CEO of Nielsen Ⓡ . “This innovative solution will simplify the process of collecting plastic bottles and contribute to the creation of a more sustainable circular economy.”
“This strategic partnership is an important milestone for SmartBlock,” adds Eric Schaffner, CEO of SmartBlock. “ZeLoop Aggregator Plus will allow us to expand our reach globally in countries with weak collection infrastructure and have an even greater impact on the fight against plastic pollution.”
One Response
This partnership paves the way for a great future