zeloop-logo

Blockchain startup changes the way we recycle with ERW

Recycling programs across the globe, but especially in the US have been thrown into turmoil since January of 2018 when China enacted its “National Sword” policy banning the import of recycling waste from foreign nations. For years China had been processing the world’s recycling waste, with shipping containers hauling thousands of tons of waste around the globe. The environmental impact on China became impossible for the government to ignore due to the large amounts that could not be processed and were filling landfills faster than they could dig them. The primary culprit in this eco-disaster is us, the consumers. For decades we’ve been “wish-cycling” – i.e. throwing non-recyclable items into our big blue bins under the delusion that we’re being good earth-loving citizens. The reality is that most municipalities can only process a fraction of the materials we “wish” to recycle, which results in the majority ending up in landfills. In addition to wish-cycling, we also tend to be a little lazy. Do you really need to wash your takeaway dish out until it’s squeaky clean? Probably not, but leaving it covered in food residue makes it unusable, so off to the landfill it goes. As such, US municipalities have started cutting back on curbside recycling programs and in some cases have eliminated them altogether. More the pity, as the materials they’re burying take thousands of years to decompose, but perhaps more importantly, have real value now. Not just financial, but ecological too, in drastically reducing the amount of CO2 emissions required in manufacturing compared to new materials. As ZeLoop CEO Eric Schaffner says, it’s like throwing away gold.

 

It was this fundamental premise that led Eric to the creation of ZeLoop. A blockchain-based rewards platform that pays users with their native cryptocurrency (ERW) for engaging in recycling activities. As a former employee of Tetra Laval, Eric brings years of experience along with a deep understanding of the industries’ needs and challenges to the table. While eliminating single-use plastics is a great objective to work towards, we are nowhere near developing a viable alternative that wouldn’t result in even higher CO2 emissions from manufacturing and shipping. As such we need to tackle the immediate issues in a way that brings corporations and consumers together with a unified objective.

 

Launched last year with a market test in UAE, the ZeLoop mobile app allows users to register a public recycling bin/collection point (or a private curbside bin for US users), take a photo of their recyclables (currently focused on plastic bottles), and be rewarded with ERW for each deposit, collection point registered and friend they invite to the platform. Gamification elements let corporate sponsors incentivize collections through Eco Missions, with prizes awarded to the most active collectors. This combination of rewards and direct consumer engagement has already gotten the attention of major global manufacturers and Petcore Europe members, with early adopters such as Nestle Waters, Bee’ah and Dettol launching Eco Missions within the last few months.

 

In addition to its direct-to-consumer engagement through the ZeLoop app, the ZeLoop rewards engine can be leveraged in custom applications ranging from corporate sustainability projects to reverse vending machines and smart bins. One such example is the recent announcement by International Recycling Group (IRG) of its partnership with ZeLoop to build a recycling collection program that promises to keep 100% of plastics collected out of landfills. As Eric says, “plastic is just the start. The technology and business framework developed by the ZeLoop team could be applied to any form of recyclable material”. As ZeLoop expands its US operations it plans to engage municipalities, corporations, and recycling groups alike to create innovative solutions that address current and future challenges.

 

Funded by an initial round of private equity, the ZeLoop team is now seeking VC to fund a full US launch and adoption program. By engaging, educating, and rewarding consumers ZeLoop aims to stop plastics from entering landfills, which, if you’ve been following the data accounts for 80% of the plastics that make their way into our rivers, the seas, and onto our beaches. The future of the planet is in your hands, and it starts with ZeLoop.

6

Share This Post

Views: 793

25 Responses

  1. I simply could not leave your website before suggesting that I extremely enjoyed the usual info a person supply to your visitors? Is going to be again regularly to investigate cross-check new posts.

  2. I just couldn’t go away your site before suggesting that I actually enjoyed the usual info an individual supply for your visitors? Is going to be again incessantly to check up on new posts.

  3. Hey there just wanted to give you a quick heads up and let
    you know a few of the pictures aren’t loading correctly.
    I’m not sure why but I think its a linking issue. I’ve tried it in two different browsers and
    both show the same results.

    1. thanks for the heads up, we will check on other devises then since it loads on our side. Maybe some images are too heavy.

  4. I’ll right away clutch your rss feed as I can’t in finding your email subscription link or
    e-newsletter service. Do you’ve any? Please let me know in order that I may just subscribe.
    Thanks.

  5. I think that everything posted was very logical.

    However, think on this, suppose you wrote a catchier title?
    I mean, I don’t want to tell you how to run your blog, however what if you added a title that grabbed folk’s attention? I mean Blockchain Startup ZeLoop Wants To Change The Way
    We Recycle – ZeLoop is a little plain. You ought to look at
    Yahoo’s front page and watch how they write post titles
    to grab people to open the links. You might add a related video or a related pic or two to get people
    excited about everything’ve got to say. Just
    my opinion, it would bring your website a little bit more interesting.

    1. dear Roberta,
      Thank you for the tips. We still have room for improvement and will do our best to become more catchy

  6. i have read your article. It is a very informative online pressence of the business is very important for this purpose

  7. It’s actually a nice and helpful piece of information. I am happy
    that you shared this useful info with us. Please stay us up to date like this.
    Thanks for sharing.

  8. I love your blog.. very nice colors & theme. Did you design this website yourself or did you hire someone to do it
    for you? Plz answer back as I’m looking to construct my own blog and would like to know where u got this from.
    thanks

  9. I know this web site offers quality dependent articles and
    other stuff, is there any other web site which provides these kinds of data in quality?

  10. obviously like your web site but you need to check the spelling on several of your posts.
    Several of them are rife with spelling problems and I in finding it very troublesome to inform the truth nevertheless I will
    certainly come back again.

    1. thanks for highighting. our team is multinational so despite checking, it may happen indeed.
      sorry for that. We will try to improve on that aspect too

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe To Our Zeloop

Get updates and learn from the best

More To Explore

Blockchain

Mobile games mobilizes players to recycle

Virtual and physical worlds of blockchain, cryptocurrency, and NFT-incentivized recycling merge in ZeLoop’s partnership with game creator PlayTIX. Rick Lingle | May 02, 2022 What if

Media

Apple supports ZeLoop’s journey

ZeLoop app creates everyday eco-heroes The mobile app has close to 13,000 registered users in more than 150 countries. by Sandhya D’Mello Published: Wed 18